Moderator
John Cass, Author, Strategies and Tools for Corporate Blogging & Director of Marketing, ideaLaunch
John Cass, author of “Strategies & Tools for Corporate Blogging,” researches the impact of social media and search technologies on business. He was previously Director of Marketing at 48hourprint.com, Director of Blogging Strategies at Backbone Media, and President of the Boston AMA. He is a Research Fellow with the Society for New Communications Research. He advises business executives on how to integrate social media into their business.
Panelists
Marc Fireman, Vice President, Digital, Fleishman-Hillard Boston
Marc Fireman is a vice president for Fleishman-Hillard's Digital Group and lead digital strategist for the Boston office. In his role, he is responsible for client’s digital strategy and implementation as well as new business development. Mr. Fireman has over 13 years experience in digital marketing, ecommerce, digital and emerging media, and advertising. He specializes in developing integrated marketing programs and architecting multi-channel marketing campaigns.
Before joining Fleishman-Hillard in 2008, Mr. Fireman was the Global Head of Digital Marketing for Reebok where he worked for more than a decade creating digital marketing strategy, driving ecommerce sales, and implementing integrated marketing programs around the world. Mr. Fireman has been an emerging marketing pioneer, having executed marketing programs in mobile, iTV, and the video game arena and has a focus on youth marketing campaigns. Additionally, Mr. Fireman spent 2 years as Reebok’s Global Advertising and Media Director, where he was responsible for brand positioning, creation and execution of all global advertising campaigns, digital marketing and media across the organization. While at Reebok, Mr. Fireman has won numerous awards – including the 2007 MITX marketer of the year and the 2003 Ad Age Interactive Marketer of the Year.
His past work includes being the digital lead on the 2003 Terry Tate Super Bowl campaign that drove 23 million views of the famous video series. He also created the media architecture and digital strategy for Reebok’s 2007 Run Easy campaign that drove 2 million visitors to Runeasy.com and established a 16,000 fan footprint on Facebook. Mr. Fireman also launched Reebok’s first Ecommerce website back in 2002, and their footwear customization website, RBKcustom.com in 2005. He has done marketing partnerships with brands such as Sony, Electronic Arts, the NBA and the NFL.
Mr. Fireman holds a Bachelor of Arts degree in psychology from Emory University. He is a former board member of the Boston Interactive Media Association and a member of the AMA.
Johnathan Kranz, Author, Writing Copy for Dummies
Jonathan Kranz is the author of Writing Copy for Dummies and an eleven-year copywriting veteran. A frequent contributor to MarketingProfs.com, Jonathan specializes in transforming complex messages into compelling, sales-generating content. His clients include Cisco, Dell, Harvard Business School, Liberty Mutual, Wausau and many others too numerous to list.
Bob Cargill, Creative Director, Nowspeed Marketing
Bob Cargill is recognized for both his expertise as a direct marketing practitioner and his evangelism on behalf of blogs and other social media communications tools. Having labored in the marketing trenches since 1983, he has written or managed the creative development of projects that have been honored with more than 40 awards, including Gold from the New England Direct Marketing Association for his blog, A New Marketing Commentator, and Silver for Best Copywriting. Bob has presented many times at industry events and has been published or quoted on the subjects of copywriting, direct marketing and blogging in numerous media outlets. Bob is a Past President of the New England Direct Marketing Association and a graduate of the MetroWest Leadership Academy.
Mike Volpe, VP Inbound Marketing, HubSpot
Mike Volpe is VP of Inbound Marketing at HubSpot, an Internet marketing software startup, where he leads the company's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike joined HubSpot, the company has grown from about a dozen beta customers to over 1,200 customers, from 5 employees to 75 employees, and raised $17 million of venture capital in two rounds of financing.
Before HubSpot, Mike worked as Director, Marketing Operations at SolidWorks where he launched a number of inbound marketing initiatives such as SEO, PPC, blogging and podcasting. Mike is an MBA graduate of the MIT Sloan School of Management and received his B.A. in Economics and Government, summa cum laude, from Bowdoin College. He is a Co-Founder and Director of the Boston Scholars Program and a former Director of the Alumni Fund at Bowdoin College. |
