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Activity (back to New England Xpo 2009 schedule)
Building a dynamic website that creates a successful online presence and engages customers is the dream of every business user. However, using your website effectively to convert your qualified sales leads, requires more than just careful planning and the selection of the right technologies. In this session, attendees will learn how to potentially align their website with their sales strategy to achieve success; looking from the business and technology angle and centering on how one can easily automate processes by leveraging collaboration tools ranging from Drupal modules to Google apps and integrating with social networking sites to realize higher sales.
George Nikanorov is an accomplished Integrated Marketing and Communications specialist with a successful track record spanning multiple industries from the food sector to supply chain / transportation and information technology. As the Head of Marketing for DATA Inc., George has actively engaged the global organization to build a successful integrated marketing and communications strategy that has enhanced the way business was done. George also works closely with multiple associations including the Berkeley College Alumni Association and the New Jersey Technology Council.
Ari Roy has emerged through the ranks of programmer analyst, developer and architect realizing his niche in the integration space as an enterprise integration architect. Throughout his 15 year history in software development and enterprise integration, Ari has been involved in a number of large scale implementations for financial services companies using JAVA, J2EE and web services technologies. Currently, Ari Roy is a Senior Project Manager with DATA Inc., a full service IT Solutions Provider with locations across North America, Europe and Asia.