WBZ Social Media Business Forum

WBZ SOCIAL MEDIA BUSINESS FORUM

Boston, MA | May 25th 2011

ADDRESS: John B. Hynes Convention Center – 900 Boylston Street [Get Directions]

LOCATION: Show Floor Theater

PROGRAM: 2:00 PM – 3:00 PM

PRICE: Complimentary

REGISTRATION: CLICK HERE

*NOTE: Seats are available on a first come first serve basis – Space is limited!

LEAD GENERATION & ROI IN A SOCIAL MEDIA WORLD – UNLEASH YOUR ONLINE POWER!

You probably already have a LinkedIn profile, Facebook page or corporate blog. But is all of this online activity delivering desired exposure – Are you being pursued by media & connecting with your consumers? And what about your search engine rankings?

Join our world-renowned expert as he discloses insider secrets on leveraging Social Media for lead generation, advertising and much more, all while increasing your bottom line. Discover how to develop your brand and maximize ROI! Attendees will be educated on internet business optimization & learn the hidden tactics used to create a winning social media strategy.

This workshop will help you become proficient in the advancements of social media and provide innovative tutorials on web applications & tools. You will leave with a solid action plan to help bring your online marketing efforts to life!

• Join the conversation – Listen, learn & engage!
• Building your personal brand – Attract a following!
• Social Media Optimization: SMO is the new SEO
• Mobile & viral video
• Lead generation & collaboration
• Advanced tips for each social media outlet
• Bring it all together – Making all your social media profiles work together
• Case studies – Real life stories & lessons

President, Human Business Works

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.

Chris Brogan is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps nonprofits and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech Ventures, where he’s working to develop New Marketing Labs and The Pulse Network, among other projects.

Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

He has 16 years of enterprise telecommunications and wireless experience prior to all this.