New York Expo for Business Event Seminars

NY Xpo for Business 2010 - The Region's Largest B2B Show - October 20th, 2010

Activity (back to NY Xpo for Business 2009 schedule)
Social Media as an Element of Online PR – The NEW Hot Topic for 2010

Everyone who owns or has access to a computer around the world most likely knows about or has used social media as a way of either connecting to another person, group or community through such sites as Facebook, Myspace, Linked In and many other social networks. Businesses that have used social media as part of their online marketing plans know the power of community engagement around a brand and the balance it takes to drive home an authentic message. What some business owners and marketing managers are just now realizing is that Social Media is just one element of a more powerful way of connecting consumers to brand in an authentic, organic manner through Online PR. Online PR is the process of developing positive brand awareness around a company product or service online. The following presentation, delivered by Jasmine Sandler, President of Agent-cy (an interactive agency with a strong focus in both Social Media Marketing and Online PR), guides the marketer through how this process works.By providing definitions and client examples, Jasmine hopes that both small and mid-sized firms will learn how to take advantage of social media and Online PR so that they can grow their businesses online. 
 

Speaker Information

Jasmine Sandler, Chief Marketing Officer, Agent-Cy

As president, Jasmine leads Agent-cy in determining all marketing and sales initiatives. She brings 14 years experience in media buying, online marketing, technology sales, and strategic consulting to the firm.

Prior to forming Agent-cy in 2006, Jasmine consulted, in senior business development roles, for leading interactive agencies, helping them to grow their businesses. In these roles, she provided audience acquisition and retention strategies to their clients in various industries, including B2B, CPG, education, fashion/apparel, financial services, healthcare, hospitality, non-profit, information technology, retail and media & entertainment. Previously, and for a period of three years, she helped to develop a start-up action sports marketing agency . In that role, she was the lead in developing an expansive online community- xxtremeconnections.com - for consumers of products and services related to the action sports market.

Before her work in the interactive industry, she was a Senior Sales Director at IBM Global Services for a period of 4 years, including through their merger with AT&T. She sold managed data services to Fortune 100 and 500 clients in the New York area. Prior to that, she was a media buyer for Foote, Cone and Belding. She started her career with an internship in media buying for Young & Rubicam.

Jasmine, a Magna Cum Laude, holds an M.B.A. in Marketing from the University of Miami School of Business. She formerly has served as a local Board member for the Promotion Marketing Association in New York City. Additionally, she has assisted on the Board of several small non-profits in the local area in growing their member bases.

Jasmine is an avid hockey player and boxer and is passionate about sports, business, music and travel. She currently lives in New York City.

Please visit Www.agent-cy.com for more information.
 
Seminar Information
 Event: NY Xpo for Business 2009
 Location: Room #2
 Time Frame: 9:45 am - 10:30 am
 
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