In this seminar, we will discuss some basic social media tenets for starting a social media community for your business and move into ways to build credibility and advocacy with you customers. We will touch on social reputation management, social service and activating your community through promotions and community management. There will be time reserved for questions and answers at the end of the session.
Rachael Steegar Rensink - Manager - Social Strategy & Channels, Delta Air Lines
Rachael began working in social media for Delta in 2009, bringing a sponsorship activation influence to a new social program for the company. Rachael worked as a founding member of their social media core team to design and implement Delta's social media presence, launching all of Delta's social channels including @DeltaAssist and @Delta, as well as Delta's Facebook and YouTube pages. Originally the single voice of Delta for community management, social service, content creation and consulting for Delta, Rachael has helped grow the Delta social media team from 1 to more than 18 full time marketing and customer service members staffing the Delta's "Social Media Space", expanding Delta’s social footprint into Brazil and other regions, coming soon. After 13 years with Delta, Rachael continues to lead social strategy and channels engagement as a member of the social media core team at Delta.