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Marketing

Authentic Personal Branding

By: Dr. Hubert Rampersad

Most buying decisions are based on trust, confidence, and the feeling of connection or emotions people have related to a product, service, or person. This is all about branding. Branding is more important than marketing and sales. Marketing is presenting, by sending messages to the target ...

Technology

Top Customer Facing Mobile Apps for SMBs Today--and the Trajectory for Tomorrow

By: Laurie McCabe, Partner, SMB Group

How are SMBs using mobile solutions to interact with their customers, suppliers and partners? What are top mobile apps that SMBs offer for their external customers, partners and supplier to use? Just as important, what mobile applications are they planning to deploy? We found out in...

Finance

NEW YORK STATE CAN HELP YOU GET A SURETY BOND

By: Empire State Development

NEW YORK STATE CAN HELP YOU GET A SURETY BOND The New York State Surety Bond Assistance Program provides critical credit, training and technical assistance support to qualified New York small businesses or Minority Women-owned Business Enterpr...

Sales

The Marriage - Um - Divorce Between Marketing and Sales

By: Adrian Miller, Adrian Miller Sales Training, www.adrianmiller.com

We all know the story that marketing and sales go hand-in-hand. I mean it’s a fact right?  You can have a pretty terrific marketing campaign that might even win awards, gets recognition and all that good stuff and STILL not get you the ROI that you want (read that as increased new b...

Sales

Ten Characteristics of Top Performing Sales Reps

By: Adrian Miller, Adrian Miller Sales Training, www.adrianmiller.com

Top sales reps come in all shapes and sizes. Some are outgoing, and others are more soft-spoken. They can be either male or female and any ethnicity or age. That being said, they all share a list of characteristics that drive them to excel in their profession. They Do Their ...

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