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Most buying decisions are based on trust, confidence, and the feeling of connection or emotions people have related to a product, service, or person. This is all about branding. Branding is more important than marketing and sales. Marketing is presenting, by sending messages to the target ...
With so many great options on the marketing landscape has there ever been a better time to market a business or product? In fact, a recent CMO survey[1] reports that almost every industry anticipates &...
Link to weekly video series, Video Marketing Minutes: http://www.youtube.com/user/Square2Marketing ...
SEO is an endeavor that can seem overwhelming. Tags, links, social mentions, the TITLE tag, the META keywords tag does it matter, what should we do first, second, third, not at all? Link juice? Blekko vs. Open Site Explorer. One's head quickly starts to spin. What are the major factors in ...
You don’t have a plan. Driving to a place you’ve never been without a GPS, map, or directions is probably a bad idea. Most people would agree with that, so why do less than 20% of small businesses across America have an annual mar...
The definition of insanity is the expectation of different results from doing the same thing over and over again. So what is “marketing insanity”? Marketing insanity occurs when a business owner, entrepreneur, or market...
Communication. It’s the cornerstone of any good relationship. And marketing is the way you communicate with your customers. The ads you create, the brochures you distribute, the website you showcase – all convey a message, telling your company’s story about who you...
Just a few years ago, if someone said “mom bloggers,” you’d think of stay-at-home moms with nothing better to do than to review your brand’s products (I’m not saying that was true even then, but it was the perception). Now moms who blog are a fo...
If you don't have anything interesting to say about your business, please don't spend any money, time or effort on marketing. You are just going to look and sound like all of your competition and aren't going to get the results you think you should get. Being "remar...
There is a big difference between your "brand" and your "branding." Your brand is you: who you are, what you do, what you stand for, your DNA personality. You are a tangible artifact, which you create into a brand-an image that l...
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